ABout US

Trent Davis, President

My family understands all too well the impacts of helping loved ones with Alzheimer's and dementia. My mother passed away after we cared for her for ten years and watched her tragic decline for through the stages of this devastating disease. I have lived through the same stressors that our clients face when caring for a loved one.

My background in strategic planning, sustainable growth, and social service allows me to bridge the gap between complex financial and legal systems and the needs of families in crisis. I have successfully built companies, advised early-stage businesses, and have extensive experience working with some of the most respected nonprofits, including The Salvation Army, Volunteers of America, and the Silicon Valley Community Foundation.

My vision is clear: to provide families with the guidance, advocacy, and resources they need so their loved ones can receive dignified care and their legacies can be preserved.

Ella Chichester, Vice President

Ella Chichester brings over 18 years of experience in marketing, communications, and nonprofit management to our team, where she plays a pivotal role in advancing our mission. Her background includes higher education fundraising, nonprofit arts management, and strategic event planning. She has produced black-tie awards ceremonies and impactful fundraising campaigns.

Ella is also intimately familiar with the challenges families face when caring for loved ones. Having spent decades managing the care of family members, she understands the emotional and financial pressures many families confront when navigating long-term care.